Wander Women: The Rise of Solo and Group Travel Among Women
Wander Women: The Rise of Solo and Group Travel Among Women
In recent years, the travel landscape has undergone a powerful transformation—women are not just traveling more, they’re traveling smarter, bolder, and often, alone or in curated groups. Whether it's a solo trek through Iceland or a wellness retreat in Bali with lifelong friends, women are redefining what it means to explore the world on their own terms.
The Solo Surge: Independence Meets Adventure
Solo female travel has evolved from niche to mainstream. According to the 2025 Solo Female Travel Trends Survey, only 23% of women identify as exclusive solo travelers, but a whopping 45% expressed interest in traveling solo this year, up from 37% in 2024. The motivations? Freedom, flexibility, and self-care top the list:
- 87% seek freedom and flexibility
- 83% want to escape routine
- 79% prioritize relaxation and me-time
Safety remains a concern, with 66% citing personal safety as a top worry. Yet, experience helps—those with 10+ solo trips report a 22% drop in safety concerns compared to newer travelers.
Sisterhood on the Road: Group Travel Gains Momentum
While solo travel is booming, group travel—especially women-only tours—is also on the rise. The same survey found:
- 14% of women plan to join women-only trips in 2025
- 22% are opting for mixed-gender group tours
- These trips offer a sense of community, shared experiences, and often, a safer environment. In fact, 75% of women who’ve never traveled solo say they’d be more likely to do so in a small group setting.
Some tour and river cruise companies offer women-only trips, enhancing both safety and camaraderie.
Women as Travel Decision-Makers
- Women aren’t just traveling—they’re steering the entire industry. According to Condor Ferries:
- 82% of all travel decisions are made by women
- Women are projected to control 75% of discretionary income by 2028
This influence is reshaping how destinations, tour operators, and hospitality brands cater to female travelers—from safety features to curated experiences.
Digital Empowerment & Community
Social media plays a pivotal role in this movement. Pinterest reported a 350% increase in pins related to solo female travel, while Facebook groups and travel blogs are among the most trusted sources for recommendations.
Where Are Women Going?
- Top destinations for solo and group female travelers include:
- Japan, Iceland, Italy, Greece, and New Zealand for solo trips
- Costa Rica, Bali, and Morocco for wellness and cultural retreats
Final Thoughts
Whether traveling solo for empowerment or bonding with friends on a curated retreat, women are reshaping the global travel narrative. This isn’t just a trend—it’s a movement rooted in autonomy, connection, and adventure.
Where are you traveling next? I’d love to hear about your plans!
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